Tuesday, March 12, 2013

20% of U.S. Residents Do Not Use the Internet

Quite often, our assumptions about broadband access or Internet usage is that we have failed in some way to provide it. For the most part, that is not the current "problem" with use of the Internet and broadband access services.  But value, not availability, is the main barrier now, in the U.S. market.

More than 20 percent of U.S. adults above the age of 18  do not use the Internet today. Some don’t feel Internet access is essential for meeting their information or communications needs, while others simply don’t know how to use it.

But that's a different problem than "supplying" access. Making the service available requires that a person sees value there, and wants to use such access. 

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