If, over the last four years, consumers have consistently spent less time with television, radio and print media, while steadily spending more time consuming media on mobile devices, what would that tell you?
True, we haven't yet seen significant shifts in revenue for video entertainment services, and one might argue that advertising revenues related to media consumption have not yet budged much, either.
But, sooner or later, advertising follows audience attention.
Thursday, December 13, 2012
Consumer "Media" Preferences are Shifting
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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