Google says search predicts smart phone sales with over 90 percent accuracy.
In its "2012 Smartphone Launch Predictor" study, Google found that an extra 1,000 news stories in the weeks before launch will likely lead to a nine percent boost in smartphone sales.
About 52 percent of purchase-related searches occur before launch (and over one third of general smartphone searches).
An extra 25,000 mobile searches will likely increase smartphone sales 17 percent. One month after launch, those searches boost sales 20 percent.
Friday, November 30, 2012
Search Can Predict Smart Phone Launch Success
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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