Some television executives argue that use of digital video recorders explains sharp declines in "live" viewing of most major broadcast networks in the fall of 2012. That might not be entirely true.
It appears that consumer viewing of broadcast TV using a DVR also shows a decline that virtually matches the live TV results, the Wall Street Journal reports. In other words, DVR viewing and real-time "live TV" viewing fell by roughly the same amount. That indicates that a shift to DVR time shifting does not explain the drop of "live TV" viewing.
The data are going to fuel speculation that people have been spending more time watching on-demand TV or online video.
The more worrisome explanation would be that people are just less interested in TV, overall. Younger people might just be watching less, in particular.
Thursday, November 15, 2012
More Worrisome Data on TV Viewing
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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