Smart phone owners don’t really remember the promotions that appear on their devices, a study of U.K. phone owners has found. But that is completely in keeping with most studies of ad recall. Few human beings pay much attention to most ads, ever, in any medium.
Azullo conducted a survey of 1,014 U.K. smart phone owners and found about 21 percent could recall an ad on their smart phone in the past six months. But look at matters another way, how many people could recall many details of any event with low emotional impact or involvement, at some point in the last half year?
When asked if they could recall brands, products or services promoted by these ads, 53 percent said no, Azullo says.
Wednesday, September 26, 2012
People Don't Remember Mobile Ads: Duh!
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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