Market research firm Harris Interactive announced that it is partnering with Google’s recently Google Consumer Surveys to develop and bring to market a new product that allows businesses, both large and small, to compare themselves to industry benchmarks at a fraction of the cost of traditional market research.”
It appears to offer an expensive new way for smaller businesses to benchmark their business performance against broader norms.
Tuesday, September 18, 2012
Harris Interactive to Use Google Consumer Surveys
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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