Some 55 percent of smart phone owners said they’ve used a mobile device to compare prices between retailers, while inside retail stores, according to Emphatica.
Thirty-four percent said they’ve scanned a QR code, and 27 percent have read online reviews from their devices before making purchase decisions.
Monday, July 16, 2012
55% of U.S. Smart Phone Owners Compare Prices Inside Stores, Study Finds
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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