That also explains why mobile service providers spend so much money on advertising. Two-year contracts and family plans partly explain why some of the service providers are doing better on the churn front. Device selection also helps.
Monday, May 21, 2012
Wireless Churn: Most Mobile Companies Lose 100% of their Customers Every 3 Years
With just a few exceptions (AT&T, Verizon Wireless and US Cellular), most mobile service providers lose enough customers each month that they must replace the equivalent of 100 percent of their customer bases at least every three years.
That also explains why mobile service providers spend so much money on advertising. Two-year contracts and family plans partly explain why some of the service providers are doing better on the churn front. Device selection also helps.
That also explains why mobile service providers spend so much money on advertising. Two-year contracts and family plans partly explain why some of the service providers are doing better on the churn front. Device selection also helps.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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