It increasingly looks as though Twitter's business model will rely, in large part, on marketing services of various types.
A recent study by professors at Penn State University found that 20 percent of tweets contain requests for product information or responses to the requests, says Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology at Penn State.
Separately, Amazon.com has introduced a new feature that allows Amazon Associate members to broadcast links to Amazon products via their Twitter accounts.
Amazon Associates is the partner program the company uses as part of its affiliate advertising programs, allowing customers to make money advertising Amazon products.
Associates can now simply click a link in the toolbar to send a link and text to Twitter as part of their shopping and selling experience. Amazon gets a sale, Twitter gets traffic, and the associate gets revenue share.
Wednesday, November 4, 2009
Amazon Integrates Twitter
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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