No question about it: mobile marketing has to be "pull" rather than "push" oriented. Otherwise, it's pretty close to spam. But I think most people have got that figured out.
Saturday, May 9, 2009
Pull, Not Push, Obviously is the Way to Handle Mobile Marketing
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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